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OUR HISTORY

Fluid Applied Roofing and how it started.

Sonny Arwood, the Founder, and CEO of Fluid Applied Roofing started his career as a painting contractor in the late 80s. In 1993 he started transitioning into roof coatings and eventually commercial roofing, including the installation of single-ply and metal roofing systems.

During his career in roof coatings, he noticed a consistent issue with every roof coating product he had installed and that was the use of polyester fabric and/or seam tape as part of the leak-proofing process. This labor-intensive process was subject to installation errors. Even with the best installation, this process was still failing. This led him to search for a better leak-proofing process.

After 20 years of extensive research, Sonny worked with his chemist to co-develop FiberSeal Base™, a product that would change the leak-proofing process forever. This revolutionary product was designed to mitigate the risk of poor installation errors, reduce the labor required, and speed up the leak-proofing process. In addition to changing the leak-proofing process, he also wanted to change the perception in the market which was that a roof coating was nothing more than painting a roof. He introduced the term fluid applied roofing as the new brand identifier and the company Fluid Applied Roofing was born.

FAR System™ by Fluid Applied Roofing, is revolutionizing the roofing industry, bringing new technology into the fluid applied roofing market.


My number one provider of roof coatings. Having used several hundred thousand feet of their coatings over the years we've always experienced quick lead times and great communication. Their proprietary Fiberseal speeds up our production drastically and is our number one used product.

Darryl H.

We were referred to FAR and made the switch right away. The quality of coating and service they offer is second to none and best in the industry. We plan on being around for a very long time and FAR is going to make that happen. At the end of the day you’re only as good as the coating you install and we’re proud to say it’s the only we’ll ever use.

Lane P.

Absolutely love installing FiberSeal base from Fluid Applied Roofing. The time you save overlaying fabric is astonishing, not counting saving the backs of our employees. This leads to time saved and better profit margins and cheaper cost to clients. Great product!!

Clarence C.

This company has went above and beyond to help us out with fast shipping, putting estimates together, advice Etc. F.A.R. Is our go to manufacturer for roof coatings. FIBERSEAL BASE is an extraordinary product, we use it every chance we get. It’s durable, cures fast and is extremely easy to apply. We have customers that have had their businesses sealed using FiberSeal base and we have had no issues or call backs whatsoever. FiberSeal base is a must for our company.

Tyler W.

Where should I start? When I was introduced to the FAR system I had a lot of questions. Doug and Sonny took time to answer them all!! They sent me samples to try for myself. When it came time apply my first roof Doug traveled to my site and trained us on the system!! Thank you for the great products and service!!

Tim S.

We have been using FAR’s product for the last year and have been very impressed with the quality and ease of use! Douglas Pund has also been amazing to work with! I highly recommend these guys to anybody looking for roof coating

Darren C.

I work for a very large OEM automotive manufacturer. We are currently in the middle of a three-year, 3.4 million square foot total roof restoration. Fluid Applied Roofing has been nothing less than professional. When I have a question or problem, they always answer the phone night or day to solve my problem. Their products are very cost-effective and easy to install. FAR is involved with every aspect of the project, from the scope of work consultation all the way through project closeout. Post-installation inspections have been easy to schedule, and the inspector is knowledgeable and easy to work with. I recommend FAR products to everyone I know.

Jason L.

Our Signature Product, FiberSeal Base

The FAR System™ includes FiberSeal Base, which is a proprietary, fiber-reinforced, sprayable, leak-proofing product. Our system provides a Faster, Easier & Better process that the roofing industry desperately needs. Outdated methods like seam tape or polyester fabric are labor intensive and proven to not only be ineffective but also damaging to the roof.

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