OUR HISTORY

Fluid Applied Roofing and how it started.

Sonny Arwood, the Founder, and CEO of Fluid Applied Roofing started his career as a painting contractor in the late 80s. In 1993 he started transitioning into roof coatings and eventually commercial roofing, including the installation of single-ply and metal roofing systems.

During his career in roof coatings, he noticed a consistent issue with every roof coating product he had installed and that was the use of polyester fabric and/or seam tape as part of the leak-proofing process. This labor-intensive process was subject to installation errors. Even with the best installation, this process was still failing. This led him to search for a better leak-proofing process.

After 20 years of extensive research, Sonny worked with his chemist to co-develop FiberSeal Base™, a product that would change the leak-proofing process forever. This revolutionary product was designed to mitigate the risk of poor installation errors, reduce the labor required, and speed up the leak-proofing process. In addition to changing the leak-proofing process, he also wanted to change the perception in the market which was that a roof coating was nothing more than painting a roof. He introduced the term fluid applied roofing as the new brand identifier and the company Fluid Applied Roofing was born.

FAR System™ by Fluid Applied Roofing, is revolutionizing the roofing industry, bringing new technology into the fluid applied roofing market.


Our Signature Product, FiberSeal Base

The FAR System™ includes FiberSeal Base, which is a proprietary, fiber-reinforced, sprayable, leak-proofing product. Our system provides a Faster, Easier & Better process that the roofing industry desperately needs. Outdated methods like seam tape or polyester fabric are labor intensive and proven to not only be ineffective but also damaging to the roof.

APPROVALS

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